Who I am

I’m a Senior Product Designer with over 8 years of experience in fashion e-commerce and digital products. Currently, I design AI-powered creative tools at Modelia, where fashion brands create on-model images and video without a photoshoot. I live in Madrid, Spain.

My approach combines strategy, design, and technology to create digital products that not only meet user expectations but also drive business growth. With a strong background in design—including two master’s degrees in design and a degree in fine arts—I specialize in blending aesthetics with functionality to ensure each product is intuitive, visually appealing, and effective.

I thrive in agile, cross-functional environments, collaborating closely with product, development, and business teams to deliver scalable solutions aligned with brand identity.

My values

Enjoying solving user experience problems just as much as designing highly detailed interfaces that make people happy.

Three values:

  • Passion is the point
  • Never stop learning
  • Details define success

Work experience

Senior digital product designer at MODELIA — since 2025

Independent designer — since 2023

Senior digital product designer at BERSHKA, Inditex (2021-2025)

Senior digital product designer at TENDAM — Cortefiel, Springfield, Women’secret, Pedro del Hierro, Hoss Intropia (2018-2021)

UX/UI designer at GIGIGO (2018)

Graphic & editorial designer at LA VANGUARDIA (2017)